Build with users, not assumptions

Stop asking AI what users want. Ask real users.

Ask a question or show Askli your product. Askli figures out what to learn, talks to real people, and brings back an answer you can act on.

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Building something? Apply for a FREE customer research study →From idea validation to customer research. Bring your users or let Askli find them.
Validate an ideaValidate a featureUnderstand customers
How AI-moderated interviews work
You ask+13 pts vs Frontier AI
Idea

“I'm thinking of building an app for this. Is this actually a problem people care about?”

Askli finds outAskli figures out what to learn, talks to the right people, and brings back the evidence.

See Askli in action

You have a product idea. But do customers actually want it?

See how Askli turns one product question into evidence from real customers.

You ask“I'm building an expense-tracking app. Should I add automatic expense categorization?”
Illustrative example — demonstrates how Askli works.

You were about to build categorization.

Askli starts with the decision you are trying to make, then designs research to learn whether that decision is supported by customer evidence.

Now try it yourself

What are you thinking of building?

Describe your product idea, feature, or customer question. We'll prefill it for you in Askli.

Not sure what to write? Try:

See what Askli gives you

A real report snapshot before you sign up.

This is a compact preview from an Askli study with 12 participants. The full walkthrough shows the question, synthesis, findings, unknowns, and what Askli recommends next.

Original question

“Do product managers, builders, and researchers find Askli useful?”

12 participants · 11 complete · approximately 12 minutes per interview

Askli’s read

Potential improvements identified, utility not confirmed.

Askli found feedback challenges the product may solve, but did not pretend the evidence proved willingness to use or pay.

1

Informal feedback is common

Participants described using conversations, beta groups, and small-scale interactions to test ideas.

2

Feedback delays slow decisions

Asynchronous feedback loops created lag and sometimes low-quality responses.

?

The honest unknown

Willingness to use and pay for Askli still needed direct follow-up research.

Ask your product question See full sample report

Controlled benchmarks

We tested the difference.

Askli does not exist to give you access to a smarter model. It uses frontier intelligence differently: to do research rather than substitute for it.

Benchmark 01+13 pts

when frontier AI worked through a structured research workflow instead of answering once.

Benchmark 02 · Quick Check45.5 vs 23.5

when Quick Check analyzed controlled participant evidence instead of predicting reactions from the artifact alone.

Controlled benchmark · 20 scenarios · 200 simulated interviews
Explore the benchmarks

Built to catch what a single AI answer misses

Why not just ask an advanced AI model?

You can. Askli does too. Advanced AI gives you intelligence. Askli surrounds that intelligence with the discipline and work of a research team.

The research is designed around your decision

Askli turns the question into a research plan, chooses an evidence standard, and runs adaptive interviews that follow participant-specific evidence.

Evidence stays attached

Findings remain connected to participant evidence. Supporting evidence, counter-evidence, conditions, and important unknowns stay visible.

The analysis is independently challenged

Powered by LongAudit, Askli checks evidence support, contradictions, overreach, decision logic, and whether the analysis remains consistent with the current evidence.

Review can change the answer.

When independent review finds a material issue that can be corrected from existing evidence, Askli narrows or revises the affected analysis and checks it again. When the evidence cannot resolve it, Askli surfaces the limitation instead of manufacturing certainty.

You're not paying Askli for access to a model. You're paying Askli to do the research work around the model.

How it works

Ask. Learn. Decide.

  1. 1

    Ask

    Tell Askli what you want to understand—in your own words.

  2. 2

    Talk to real people

    Bring your own users or let Askli help reach the right participants. Askli conducts adaptive conversations for you.

  3. 3

    Learn

    Askli turns those conversations into evidence-backed findings, including contradictions and important unknowns.

  4. 4

    Decide

    Askli tells you what’s clear, what still needs to be learned, and whether to act, talk to more people, target another segment, or use another method.

And before you act, Askli checks the research itself.

AI researches. Askli checks the AI.

Don’t just trust an AI-generated conclusion.

Askli runs an independent Integrity Check before you act. It looks for research drift, leading questions, conclusions that aren’t supported by the evidence, and contradictions the AI may have missed.

Every Decision Review shows whether the conclusion is supported—and lets you inspect the evidence yourself.

How the Integrity Check works

What gets checked

  • Research objective adherence
  • Leading-question risk
  • Evidence provenance
  • Contradictions preserved
  • Synthesis support
  • Judge agreement

Simple, upfront pricing

Choose who brings the participants.

Askli shows the exact participant count and total before checkout.

No subscriptions. No surprise charges.

Askli finds the participants

From $10 / person

Recruiting, AI-moderated conversations, analysis, evidence, and your Decision Review included. Exact pricing reflects the method, audience, and expected participant time.

Bring your participants

First participant free · $5 each after

Askli creates private interview links. You share them with your customers without uploading their names or email addresses.

Your customer list stays with you.Askli creates the links; you decide who receives them.

Learn from real users

Questions

What you should know before starting.

How is this different from another AI interviewer?

Askli conducts adaptive interviews, then goes further: it keeps findings linked to evidence, preserves contradictions and unknowns, recommends what to learn next, and checks whether the AI’s conclusions are supported.

Why not just ask an advanced AI model?

You can—and Askli uses advanced models too. The difference is the research work around the model: research design, respondent evidence, adaptive interviewing, evidence provenance, contradiction preservation, explicit unknowns and limitations, and independent LongAudit review. You’re not paying Askli for access to a model. You’re paying Askli to do the research work around the model.

Can I use Askli before I have customers?

Yes. You can use Askli to validate an idea, understand how potential users handle a problem today, and learn about their current behavior and alternatives before deciding what to build.

Where do participants come from?

Bring your own participants, or let Askli recruit them for you. Askli-assisted recruiting uses an established research participant network with identity and response-quality controls. Askli matches participants to your study using relevant profile attributes and, when needed, study-specific eligibility screening.

Is this statistically significant research?

Not by default. Askli’s qualitative studies are designed to uncover behaviors, motivations, patterns, contradictions, and decision-relevant differences—not estimate population prevalence. When a decision requires population-level measurement, Askli should treat quantitative validation as a separate research need.

What happens to sensitive research content?

Askli stores and processes study content as needed to operate the research service. That includes planning, interviews, synthesis, evidence links, integrity checks, and support when requested. See the Privacy Policy for details.

Askli is not currently positioned for regulated or highly sensitive research. Contact support@askli.chat before using Askli for research involving health records, financial account information, passwords, children, or other information requiring specialized compliance or handling.

Your next question

Have a question about your users? Ask them.

Askli handles the research and brings back an answer you can act on.

Start with your question Research starts at $10 per participant. Exact pricing reflects method, audience, and participant time.